According to KSN’s latest poll on the Kansas Governor’s Primary race, between Sam Brownback and Jennifer Winn, Jennifer Winn dropped 7%, from 37 to 30, with Brownback rising 5%, from 55-60. However, this is only because in the second poll, KSN did not poll the category of Republicans that Winn scored highest with in the first poll.
In order for this to make sense, we have to start at the beginning of the story. Last month, KSN conducted a scientific poll of Kansas Republican voters in which Jennifer Winn, a political newcomer with virtually no funding, was polling shockingly high against Brownback, the well-financed incumbent.
In that first poll, Winn held 37% of the overall vote, and was actually winning by 3 points in Wichita, Kansas’ largest city. The KSN poll contacted three separate categories of Republican: conservatives, moderates, and liberals. Winn polled low with conservatives, higher with moderates, and best with liberals.
In this second poll, the results of which were released this evening, KSN only contacted two categories of Republican voters: conservatives and moderates. They did not contact the liberal Republicans, the group Jennifer Winn polled highest among.
This was done intentionally, to ensure that Winn polled lower. But why would KSN care where Jennifer Winn polls at? The answer is simple, and as usual, involves a great deal of money. KSN, and the other television networks, rely heavily on the revenue generated from the sale of political advertising. Brownback has $4 million in campaign funds that he can spend on advertising, where as Jennifer Winn has virtually zero funds.
In other words, KSN news director Denise Killian manipulated the voters of Kansas in order to ensure that KSN makes more money during this campaign season.